Clicks & Bricks.
Retail isn't dead; boring retail is dead. In 2026, generating retail leads is about blending the physical and digital experience into a seamless, personalized journey.
View the 20 Strategies
Local Inventory Ads
People search "Sneakers near me." Google's LIA ads show them that *your* store has *that* size in stock right now. Drive ready-to-buy foot traffic.
Clienteling
Don't wait for them to come back. Equip store associates with tools to text top customers. "Hey Sarah, that new collection just dropped."
20 Ways to Drive Traffic
1. SMS Marketing (The New Email)
Open rates are 98%. Collect phone numbers at checkout for status updates, then use for flash sales.
2. "BOPIS" Incentives
Buy Online, Pickup In Store. Offer a discount for pickup. Once they are in the store, they buy more.
3. TikTok Shop Integration
Sell directly in the feed. The friction is zero. Use creators to model the products.
4. SEO: "Best [Product] for [Use Case]"
Rank for "Best running shoes for flat feet." Capture the researcher.
5. Geofencing Competitors
Serve mobile ads to people currently inside your competitor's store. "We have it cheaper."
6. In-Store Events/Workshops
Lululemon does yoga. Williams-Sonoma does cooking classes. Build community to sell product.
7. Loyalty Program Gamification
Don't just give points. Give "Status." Early access to sales is often more valuable than a discount.
8. Digital Receipts
Capture the email at the POS. It's the standard way to build your CRM from walk-ins.
9. User Generated Content (UGC)
Incentivize customers to post photos. "Tag us to win." Repost their content. It's free social proof.
10. Influencer "Drop" Collabs
Co-create a limited edition product with an influencer. Their audience becomes your audience.
11. Google Business Profile Posts
Post weekly updates on your map listing. "New Summer stock just arrived." Drive discovery.
12. Quiz Funnels
"Take the Skin Type Quiz." Guide them to the right product. Captures email + preferences.
13. Pop-Up Shops
Test new markets with a temporary physical presence. Create urgency.
14. "Back in Stock" Alerts
Capture demand even when you have no supply. Email them automatically when it arrives.
15. Google Shopping Ads (PMAX)
The visual search engine. Optimize your feed (Main Image is everything).
16. QR Codes on Packaging
Drive repurchase. "Scan to reorder and get 10% off."
17. Wishlist Retargeting
Email them: "That item in your wishlist is running low." High conversion.
18. Referral Program ("Give $20, Get $20")
Turn customers into advocates. Works best for high-AOV brands.
19. Experiential Retail
Make the store a destination. A cafe, a VR demo zone. Give them a reason to leave the house.
20. Guarantee: "Extended Returns"
"365 Day Returns." Remove the risk of buying. Zappos built a billion dollar business on this.
The Retail Stack
Sell Experiences.
The product is just the souvenir. Sell the feeling. Explore our full library of tools.
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