Product-Led Growth.
The best marketing doesn't feel like marketing. In 2026, generating marketing leads is about creating value so good that people pay with their attention (and email). Whether it's a SaaS tool or a consultancy, lead with the product/value first.
View the 20 Strategies
Interactive Content
Static PDFs are dead. Use quizzes, calculators, and interactive assessments. "What is your Marketing Archetype?" gets 3x the opt-in rate of a whitepaper.
Community is the Moat
Build a Slack or Discord community. If you own the place where your customers hang out, you don't need to pay Zuckerberg for ads to reach them.
20 Ways to Attract Marketers
1. Engineering as Marketing
Build free mini-tools (e.g., "Headline Analyzer"). People use the tool daily and eventually buy the main product. (HubSpot style).
2. Viral TikTok "Hooks"
Teach marketing on TikTok. "Here is the psychology trick Starbucks uses." Marketers love meta-marketing content.
3. Newsletter Cross-Promos
Swap shoutouts with other newsletters. "If you like my newsletter, you'll love [Partner]." Free list growth.
4. Templates & Swipe Files
"Download my exact Cold Email Scripts." Saves them time. High value, low friction opt-in.
5. Webinar: "Live Teardowns"
"We will critique your landing page live." Everyone tunes in to learn (and hope for free advice).
6. Affiliate Program
Let others sell for you. "30% recurring commission." Recruit influencers to push your product.
7. Product Hunt Launch
The Super Bowl for tech. Launch on PH to get early adopters and feedback. Requires a coordinated campaign.
8. "Powered By" Loops
Put "Powered by [Your Company]" on the free version of your tool. Your users become billboards.
9. LinkedIn Carousel Ads
Visual storytelling in the feed. "5 steps to fix your churn." Swipeable value.
10. SEO: "Best [Category] Software"
Write the "Best of" list yourself. Be honest about competitors, but highlight why you are the best for X.
11. Integration Marketing
"Now integrates with Slack." leveraging the user base of bigger platforms.
12. Churn Retargeting
They cancelled? Retarget them 30 days later: "We fixed the bug you hated. Come back for 50% off."
13. Direct Sales to "Head of Marketing"
Sometimes you just have to call. Pitch the VP of Marketing at mid-sized companies.
14. "Invite a Teammate" Virality
Make your product better with multiplayer mode. "Invite your team to collaborate." One user becomes five.
15. Slack Community Sponsorship
Sponsor "Online Geniuses" or "Traffic Think Tank." Pay to be seen by the elite marketers.
16. Certification Program
"Become a Certified [Your Tool] Expert." Users wear the badge with pride, spreading your brand.
17. Comparison Pages (Us vs Them)
Control the narrative. "Why we are cheaper/faster/better than [Giant Competitor]."
18. Gated Video Course
"Mastery Course." High perceived value. Exchange email for access to premium education.
19. Data Enrichment
Identify anonymous website visitors. Reach out to them. "I saw your company was researching marketing tools."
20. User Generated Content (UGC)
Incentivize users to share their results on Twitter. "I just hit $10k MRR using [Your Tool]!" authentic proof.
The Growth Stack
Lindy
Train Lindy to monitor social media. "If anyone mentions [Competitor], reply with our comparison link."
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