Prospect on Autopilot.
Manual copy-pasting is dead. In 2026, the winners are running multi-step, multi-channel sequences that start on LinkedIn and end in the Inbox. But with great power comes great responsibility: Staying under the radar is the new game.
View the 20 Strategies
The "Omnichannel" Pivot
Don't just sell "LinkedIn Automation." Sell "LinkedIn + Email." Smart sequences check if a prospect accepted the request. If not, they send an email. This holistic approach is stickier and more valuable.
Agencies are the Best Customers
Lead Gen Agencies need to manage 50+ client accounts. They need a "Unified Inbox" and "Team Management" features. Build for the agency, and you get 50 seats in one sale.
20 Ways to Sell Automation
1. SEO: "LinkedIn Limits Bypass"
Target the pain. Everyone hits the 100/week limit. Explain how your tool (safely) gets around it via email invites or open InMails.
2. "Dedicated IP" Marketing
Technical buyers worry about IP bans. Market your "Fresh, Dedicated US IP per user" feature. It signals enterprise-grade safety.
3. Zapier Integration Templates
Show how to connect LinkedIn to HubSpot. "When they reply, valuable lead is created in CRM automatically."
4. Partner with Sales Trainers
Sales trainers teach the "method." You provide the "machine." Co-market with trainers like Justin Welsh or method creators.
5. The "Hyper-Personalization" Image
Show a dynamic image feature. "Hey [Name], I wrote this on a coffee cup." Visual personalization increases acceptance rates.
6. "Open InMail" Campaigns
Teach users how to message Premium members for free. It's a "bypass" that many don't know about. Position your tool as the Open InMail expert.
7. Review Sites (G2/Capterra)
The automation space is crowded. Reviews are everything. Incentivize users to post "It didn't get me banned" reviews.
8. Agency White Label Program
Offer a totally unbranded version. Agencies love to pretend they built the tech. Let them.
9. "Event Attendee" Scraping
Show how to scrape attendees of a LinkedIn Event. "Target everyone going to Dreamforce." Highly relevant targeting.
10. "Group Member" Outreach
"Message everyone in the 'SaaS Founders' group." Group members are warmer leads.
11. YouTube Comparison Videos
"Tool A vs Tool B vs Us." Be honest about pros and cons. Trust wins the click.
12. Cold Email the "Head of Sales"
Pitch efficiency. "Your SDRs spend 2 hours prospecting. Our tool does it in background. Save 10 hours/week."
13. "Smart Reply" Detection
Market your AI's ability to stop the sequence when someone says "Not interested." Prevents awkward follow-ups.
14. ABM Campaign Features
"Target only specific companies." Appeal to the enterprise ABM (Account Based Marketing) crowd.
15. Slack Community for Growth Hackers
Growth hackers are your early adopters. Be active in their discords/slacks.
16. Feature: "Sales Nav Exclusion"
Expert users want to exclude existing clients. Show how easily your tool handles "Blacklists."
17. Case Studies: Recruitment
Recruiters use automation to find candidates. Create a specific landing page: "Automation for Recruiters."
18. Retargeting: "Manual Prospectors"
Retarget people who read articles about "Cold Outreach Templates." Offer to automate the sending.
19. "Post Engagement" Campaigns
"Automatically message everyone who liked your post." This is the highest converting campaign type. Highlight it.
20. Guarantee: "Billed Monthly, Cancel Anytime"
Reduce risk. People are afraid the tool won't work. Low barrier to entry.
The Automation Stack
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